Making a success
of your restaurant is everything. It’s a hard struggle, but there are things
that you can do to make it that little bit easier. In our opinion, one of these
things is a mobile app. Sure, they aren’t suitable for every type of
restaurant, but many restaurants can benefit. They are expensive, so it’s
important that you consider the option carefully, and make sure that a
restaurant app is right for you.
Below are five
advantages that you will gain by having an app. If these sound positive and
appropriate, then consider talking to an app developer, who can help you bring
your app to fruition.
1. Online ordering:
If you offer a take away service, and you don’t already offer online
ordering, then you are seriously missing a trick.
However, most of you will have an online ordering service; but no
doubt, it’s through one of the big companies. You know, the ones that take 20%
of the total order in commission.
Instead, consider commissioning a mobile app just for your business.
The right restaurant app design can
offer all of the features of those other apps, but save you 20% of the costs in
the long term. In the short term, you obviously have to pay for the app.
2.
Online reservations:
We
don’t know of a popular third-party app that offers reservations, so an app can
help to fill that gap in the market. Your customers will often be grateful that
they can book without talking to anyone – we’re impatient and anti-social these
days!
3.
Engagement & Information:
An
app is a great way to stay in touch with your customers. You can tell them all
about the latest offers and any special occasions that might be happening at
the restaurant. A clever restaurant app
design will use things like geo-fencing, where the app sends a notification
to people that have the app when they come within a certain distance of your
restaurant.